Facebook (B) : The Start-up's Strategic Dilemmas
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Code : SNW0002
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Region : US |
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Abstract: Case (B) dwells on Facebook's dilemmas as it keeps growing. Its grand social success may woo some big company to acquire it. Yahoo!, Viacom, Microsoft and Google wanted to invest in it. However, with Facebook turning down Yahoo! and Viacom's offers, some industry experts began wondering if it was time for Zuckerberg to sell. Facebook needs to decide whether it should collaborate with Microsoft or Google and build up; stay independent and eventually go for an IPO; or sell itself off like MySpace and YouTube. |
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Pedagogical Objectives:
Keywords :Social Networking; Online Advertising; Mergers and Acquisitions; Mark Zuckerberg; Business and Revenue Model; Google; Yahoo! and Microsoft; Parakey; Friendster; Managing Networked Businesses; Growth Strategies Case Study; Dilemmas for a Start-up; Collaboration vs Staying Independent; Merits and Demerits of Going Public
Contents :
» Microsoft and Google – The Battle for Facebook
» Facebook’s Future
» Friendster’s Rise and Fall
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